This free sales strategy template can help you to easily outline your company’s sales strategy. Included are sections common in most sales plans, as well as prompts for you to fill out your company’s tactics and information. Once complete, this plan can be shared with investors, company leadership, the sales team, or whomever you see fit.
Define your ideal customer profile (ICP), your target market criteria, buyer journey, and how you plan to engage with your target audience.
What tools, technology, and resources does you team need to maximize sale effectiveness.
Define your goals and the key performance indicators and metrics your will use to measure progress toward your goals.
Establish your unique sales proposition that resonates with you target audience to differentiate your products and solutions.
Who are the leaders of your sales department, and how is the rest of the department structured?
Outline concrete actions the sales team will need to take in order to achieve the company’s goals.